Academic Lectures
Sean remains highly engaged with leading academics at business schools focusing on consumer behavior, brand building, retail transformation, and data science & analytics, as well as experts in the fields of machine learning, biostatistics, human psychology, behavioral biology, and behavioral economics. Sean speaks on a variety of topics at top academic institutions each year and led Nike's analytics and data science internship program for many years. Below are a subset of his lecture topics. For booking inquiries, please complete the form below.
Foundations of Marketing
Science
Science
Despite the old adage that half of all marketing spend is wasted (but which half?), modern marketers have a tremendous ability to use marketing science to understand consumer response, optimize their marketing spend, and drive profitable growth. Here, we examine both traditional and emerging methods and their impact.
Principles of Customer Experience Measurement
A growing number of firms now organize their executive teams around the idea of customer experience. But what does customer experience mean to a modern brand, and what core principles are required to drive understanding and actionability for this emerging capability?
Three Case Studies: From Big Data to Big Businesses
The Economist called Big Data the new oil, but realizing its value isn't so simple. Here, three case studies demonstrate how a few counter-intuitive insights - and a dash of creativity - can turn big data into fuel for corporate growth.
Cognitive Science & Machine Learning & AI Systems
Modern AI systems are built to replicate how our brain's process information. What do the last 100 years of neuroscience have to tell us about what these systems can do, what their risks are, and what we can anticipate will come next?
